Social Psychology Network

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Andrew Elliot

Andrew Elliot

I am a motivational theorist whose research is grounded in the fundamental distinction between approach and avoidance motivation. I have created a hierarchical model of approach-avoidance motivation that articulates the various ways that approach and avoidance processes operate across the neuraxis to produce affect, cognition, and behavior. I specialize in the goal construct, because I view goals as central to self-regulation, but I always study goal adoption and pursuit within the broader context of cultural, dispositional, and situational influences on motivation. In addition, an increasing portion of my work focuses on the influence of color on basic approach and avoidance processes in both the achievement and social domains. This research documents parallels between humans and other primates in the way that color perception impacts psychological and biological functioning.

Primary Interests:

  • Culture and Ethnicity
  • Motivation, Goal Setting
  • Personality, Individual Differences
  • Self and Identity
  • Social Cognition

Research Group or Laboratory:

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Journal Articles:

Other Publications:

  • Pazda, A. D., & Elliot, A. J. (in press). The color of attraction: How red influences physical appeal. In M. Paludi (Ed.), The psychology of love. New York, NY: Praeger Press.
  • Murayama, K., Elliot, A. J., & Friedman, R. (in press). Achievement goals. In R. Ryan (Ed.), Oxford Handbook of Motivation. Oxford: Oxford University Press.

Courses Taught:

  • Achievement and Motivation
  • Exploring Research in Social Psychology
  • Social Psychology and Individual Differences

Andrew Elliot
Department of Clinical and Social Science in Psychology
488 Meliora Hall
University of Rochester
Rochester, New York 14627-0266
United States

  • Phone: (585) 275-8710
  • Fax: (585) 273-1100

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